Architectural visualisations are a very broad field. Due to their great popularity, different types of visualisations
are offered. The most commonly used form are static visualisations, i.e. visualisations that allow seeing a given
project from different perspectives. This gives an overall view of the project, which in most cases is fully satisfying
and satisfactory. In the case of more complex projects, more dynamic visualisation options using animations are
preferred. Animations allow for a better orientation of the client in space, all thanks to the use of both sound and
image for the work. Animations are an excellent way of showing the character that a given architectural solution
has, or showing the relationship and arrangement of individual buildings and their mutual relations. This type of
visualisation is used primarily to present large housing estates, which is particularly appreciated by developers
and their clients.
Ok, let’s get down to specifics of how this looks in practice when ordering a project.
Number of photos
In the case of standard expectations, i.e. for example three shots of a given object, the price will be lower than in
the case when the client ordering the visualisation orders a larger number of these shots. The price is also calculated
based on the type of project. Different costs are calculated for visualizations of small interiors, different for large ones,
still different for house projects. So the bigger the visualization project, the higher its price.
Influence of delivered materials from the customer on the price.
The most expensive are those which have to be made on the basis of sketches of plans in pdf format. This is the most
time-consuming task for the designer, requiring a lot of work. The lowest costs usually concern 3D models.
Files are supplied in a variety of formats, from cad drawings to pdf, jpg or hand sketches, each type of file supplied
has an impact on our pricing due to the time it takes to model and texture. If the materials provided by the client are
clearly defined and clear, our work goes smoothly and we can afford a lower price.
Complexity of the project.
When pricing, one of the most important things we take into account is the complexity of the project, its architecture,
size and style. We calculate the time we will need to spend on modeling the body and applying materials. If there are
many repetitive elements in the project such as windows in an office building or ceilings the price is lower. However,
if it is an individual project, e.g. a cascade residential building where each floor is separate and most flats do not
duplicate each other, the price must be significantly higher.
Resolutions of final visualizations.
The last stage of creating a visualisation is rendering, a task that allows to obtain the best resolution of the final design.
This is a factor that has a great influence on the final price of the visualization. The more complex the project is, the more
time consuming it is, which in the end translates into the cost of the visualization. Sometimes we explain to clients that
rendering visualization in too high a resolution is pointless if it is only to be used for internet marketing, we can then offer
a more attractive price and do the job faster.
So you can see for yourself that everything costs money, but it’s really the time it takes to create a quality product that will
convince potential buyers to buy your property. If the visuals are done correctly and attract a lot of customers, the investment
will pay off very quickly.